Redefining Midlife Beauty
The Story Behind Crème
Why Crème Exists
Crème was created for the moments when the body begins asking for something different.
What we call the Juicy Middle™ is a season of change. In our skin, hormones, desires, relationships and the way we relate to ourselves.
We don’t see that change as something to fear or fix. We see it as an invitation to pay closer attention. To nourish ourselves differently. To reconnect with pleasure, touch and what feels good.
And we believe there is something powerful about doing that alongside other women. Sharing what we're learning, talking about, and creating more spaces for connection, community and sisterhood as we move through this chapter together.
Through lipid- rich nourishment, touch and pleasure, Crème creates space to tend to the body you're in and enjoy becoming more of yourself.
Because pleasure doesn’t pause with age. It unfolds.
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Meet the Founders
Samantha Powell
Co-Founder · Brand, Practice & Creative
With more than 20 years of experience as an esthetician, skin therapist, bodyworker and Reiki practitioner, Samantha Powell has built her career around skin, touch and the body.
Her own experience of hormonal change deepened that work and helped inspire Crème. A sensual wellness brand created to nourish changing skin and invite women back into relationship with their bodies.
Samantha brings the practitioner’s lens, creative voice and lived experience behind Crème, grounded in a simple belief: we don’t need fixing. We need better ways to tend to ourselves.
Built Together, With Intention
Rolf Skala
Co-Founder · Strategy, Story & Growth
Rolf brings a background in brand strategy, entrepreneurship and commercial development, with experience building ideas into brands that connect with people.
At Crème, he brings structure to the creative. Shaping the strategy, storytelling and commercial thinking that help move the brand from an idea into the world.
Together, Samantha and Rolf bring two very different lenses to Crème, connected by a shared belief that this chapter of a woman’s life deserves more attention, better conversation and a little more pleasure.
Built Together, With Intention
Rolf Skala
Co-Founder · Strategy, Story & Growth
Rolf brings a background in brand strategy, entrepreneurship and commercial development, with experience building ideas into brands that connect with people.
At Crème, he brings structure to the creative shaping the strategy, storytelling and commercial thinking that help move the brand from an idea into the world.
Together, Samantha and Rolf bring two very different lenses to Crème, connected by a shared belief that this chapter of a woman’s life deserves more attention, better conversation and a little more pleasure.
Why Touch Matters
Touch is one of the simplest ways to return to ourselves.
As our skin and bodies change, the way we care for them can change too. Crème turns everyday skin care into an opportunity to slow down, nourish the skin, notice what feels good and stay connected to the body you're in.
Sometimes care really is tht simple: oil, skin, hands, presence.
OUR VALUES
What we believe in
Real Over Perfect
Real bodies, honest conversations and room for all of it.
Pleasure Is Care
Touch, nourishment and pleasure belong in the way we care for ourselves.
Wisdom In Change
Our changing bodies aren't problems to solve, They deserve curiosity, attention and care.
Better Together
We believe in women sharing, connecting, learning from one anoth and making this chapter a little less solitary.
Our Values
What we believe in
Authenticity Over Perfection
Real stories, honest conversations, genuine support for real bodies.
Pleasure as Self-Care
Self-touch is empowerment. Treat your body with reverence and loving attention.
Wisdom in Transition
Your changing body holds wisdom and beauty. We honor your evolution.
Community Over Competition
Women supporting women creates change. We foster connection and celebration.
Embrace Your Juicy Middle™ with Confidence
The Unfolding Oil is more than body oil, it's a daily ritual honouring your growth. Join women who believe pleasure matters, softness is strength, and your evolving body deserves celebration.
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