Samantha with exotic fruits representing natural wellness and nutrition for menopausal health

Redefining Midlife Beauty

The Story Behind Crème

The Woman Behind Crème

Samantha Powell founded Crème because she needed it herself. As a Vancouver entrepreneur experiencing perimenopause, she created products that honor women's changing bodies with sensuality and reverence.

Joyful portrait of Samantha celebrating body positivity and sensual wellness journey

The Man Behind the Vision

Rafael (Rolf) Skala co-founded Crème as CEO Creative and Strategic Lead, bringing his cosmopolitan perspective to beauty. With roots spanning four cultures and experience guiding global brands, he shapes Crème's voice and visuals, believing authentic beauty emerges from presence and genuine human connection.

Rafael Skala, co-founder of Crème sensual skincare brand, black and white portrait photography
Crème founder Samantha Powell, creator of The Juicy Middle philosophy, black and white headshot

A Personal Journey to Purpose

Samantha's path to creating Crème began with her own experience of feeling disconnected from her changing body. Like many women, she found herself searching for products that understood the unique needs of menopausal skin without making her feel clinical or broken. When that search came up empty, she knew she had to create the solution herself.

Samantha tasting wellness cream product representing mindful nutrition for hormonal healthCrème co-founders Samantha Powell and Rafael Rolf Skala sharing an intimate moment in hot tub, black and white lifestyle photography

Beyond Products - Building Community

For Samantha and Rolf, Crème is more than a skincare brand. It's a movement toward normalizing conversations about midlife sexuality, pleasure, and body acceptance. They envision a world where women support each other through their transformations with openness, wisdom, and celebration rather than shame or silence.

Beyond Products - Building Community

For Samantha and Rolf, Crème is more than a skincare brand. It's a movement toward normalizing conversations about midlife sexuality, pleasure, and body acceptance. They envision a world where women support each other through their transformations with openness, wisdom, and celebration rather than shame or silence.

Crème co-founders Samantha Powell and Rafael Rolf Skala sharing an intimate moment in hot tub, black and white lifestyle photography

Our Values

What we believe in

Authenticity Over Perfection

Real stories, honest conversations, genuine support for real bodies.

Pleasure as Self-Care

Self-touch is empowerment. Treat your body with reverence and loving attention.

Wisdom in Transition

Your changing body holds wisdom and beauty. We honor your evolution.

Community Over Competition

Women supporting women creates change. We foster connection and celebration.

Samantha enjoying peaceful ocean sunset moment representing mindful wellness and self-care

Our Values

What we believe in

Authenticity Over Perfection

Real stories, honest conversations, genuine support for real bodies.

Pleasure as Self-Care

Self-touch is empowerment. Treat your body with reverence and loving attention.

Wisdom in Transition

Your changing body holds wisdom and beauty. We honor your evolution.

Community Over Competition

Women supporting women creates change. We foster connection and celebration.

Samantha enjoying peaceful ocean sunset moment representing mindful wellness and self-care
Water droplets on hydrated skin showing the moisturizing effects of Crème body oil for menopausal skin careContemplative portrait of Samantha practicing mindfulness and self-reflection during menopause

Embrace Your Juicy Middle™ with Confidence

The Unfolding Oil is more than body oil, it's a daily ritual honouring your growth. Join women who believe pleasure matters, softness is strength, and your evolving body deserves celebration.

Shop The Unfolding Oil

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Water droplets on hydrated skin showing the moisturizing effects of Crème body oil for menopausal skin careWater droplets on hydrated skin showing the moisturizing effects of Crème body oil for menopausal skin care

Embrace Your Juicy Middle™ with Confidence

The Unfolding Oil is more than body oil, it's a daily ritual honouring your growth. Join women who believe pleasure matters, softness is strength, and your evolving body deserves celebration.

Shop The Unfolding Oil

arrow-up-right
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