Redefining Midlife Beauty
The Story Behind Crème
The Woman Behind Crème
Samantha Powell founded Crème because she needed it herself. As a Vancouver entrepreneur experiencing perimenopause, she created products that honor women's changing bodies with sensuality and reverence.
The Man Behind the Vision
Rafael Skala is the co-founder of Crème. He brings a grounded masculine perspective shaped by curiosity, emotional awareness, and a commitment to intimacy as a practice. His work at Crème reflects a belief that people can stay connected through every season, not only through effort or performance, but through presence.
The Man Behind the Vision
Rafael Skala is the co-founder of Crème. He brings a grounded masculine perspective shaped by curiosity, emotional awareness, and a commitment to intimacy as a practice. His work at Crème reflects a belief that people can stay connected through every season, not only through effort or performance, but through presence.
Why Touch Matters
Touch becomes connection here rather than expectation. We designed Crème as a grounding ritual to bridge the gap as identities shift. It is a tangible way to say I am with you and stay close through simple acts of presence.
A Personal Journey to Purpose
Samantha's path to creating Crème began with her own experience of feeling disconnected from her changing body. Like many women, she found herself searching for products that understood the unique needs of menopausal skin without making her feel clinical or broken. When that search came up empty, she knew she had to create the solution herself.
Why Crème Exists
Crème was built on the idea that transitions do not have to create distance. The Juicy Middle™ names this season where a woman’s shifting needs call for more intention and internal space. This is not a threat but an invitation for men to move from reacting to relating. We believe couples can navigate this chapter together by replacing performance with presence and leading with steadiness to honor the woman you love. This is where connection deepens.
Why Crème Exists
Crème was built on the idea that transitions do not have to create distance. The Juicy Middle™ names this season where a woman’s shifting needs call for more intention and internal space. This is not a threat but an invitation for men to move from reacting to relating. We believe couples can navigate this chapter together by replacing performance with presence and leading with steadiness to honor the woman you love. This is where connection deepens.
Our Values
What we believe in
Authenticity Over Perfection
Real stories, honest conversations, genuine support for real bodies.
Pleasure as Self-Care
Self-touch is empowerment. Treat your body with reverence and loving attention.
Wisdom in Transition
Your changing body holds wisdom and beauty. We honor your evolution.
Community Over Competition
Women supporting women creates change. We foster connection and celebration.
Our Values
What we believe in
Authenticity Over Perfection
Real stories, honest conversations, genuine support for real bodies.
Pleasure as Self-Care
Self-touch is empowerment. Treat your body with reverence and loving attention.
Wisdom in Transition
Your changing body holds wisdom and beauty. We honor your evolution.
Community Over Competition
Women supporting women creates change. We foster connection and celebration.
Embrace Your Juicy Middle™ with Confidence
The Unfolding Oil is more than body oil, it's a daily ritual honouring your growth. Join women who believe pleasure matters, softness is strength, and your evolving body deserves celebration.
Shop The Unfolding Oil
